October 30, 2001 – One of hip hop's most popular artists, Snoop Dogg, signed to MCA Records. In addition to signing as an artist, the agreement brings Doggy Style Records into the MCA Records fold for marketing and distribution. Doggy Style's current roster includes heavy-hitting artists such as Kokane, La Toiya Williams, Soopafly and E-White.

MCA Records agreed to both release the albums and produce companion films starring each of Doggy Style's artists. The releases will go direct to home video outlets through Snoopadelic Films.

Said Jay Boberg, "Snoop is not just a legendary hip hop artist. He's become a celebrity with his acting, relentless touring, and discovery of new talent. We are extremely fortunate and thrilled to enter into this partnership with him and the Doggy Style family."

Said Snoop, "This partnership joins the highest caliber of creative talent and business ability. Doggy Style will change the face of urban music. We're ready to unleash the best artists I know with MCA. Doggy Style music will blow your mind."