October 11, 2001

Sweden has quite a record of international successes in the pop music biz -- just think of ABBA, Roxette, Cardigans, Robyn, Eagle-Eye Cherry and Ace of Base. Swedish producers and songwriters continue to be in high demand worldwide, making music that has won respect from all corners. Pop stars such as Britney Spears, Backstreet Boys, 'N Sync, Jennifer Lopez, Ricky Martin and many more owe their success to Swedish producers and songwriters. In spite of its small size, Sweden ranks third in the world after the U.S. and U.K. as a music-exporting nation.

With Billboard Magazine's Fred Bronson as moderator and EMA Telstar's Staffan Holm as keynote speaker and introduction by Mona Sahlin, Minister, Ministry of Industry, the seminar will be held at the Tribeca Grand Hotel in New York City, October 17.

Olle Wastberg, Swedish Consul General in New York calls the informal seminar "a unique opportunity to hear first hand from the players on the current US and Swedish music scene why it is that the world's best music is spun in Stockholm."

Immediately following panel discussions, the floor will open up for Q and A with an audience composed of music industry and media professionals. Following the seminar, the doors will be opened to a networking event for one hundred New York-based industry professionals.

The Swedish Pop Music Seminar - 2001 is a cooperative effort combining the resources of the Swedish Consulate General in New York, Billboard Magazine, ExMS - ExportMusic Sweden, Polar Music Prize and IFPI (International Federation of the Phonographic Industry, Sweden).