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Loud Rocks CD Crosses Cultural and Musical Boundaries with Historic Rap and Rock World Pairings; Due Out September 5 on Loud Records
Features Ozzy Osbourne, Wu-Tang Clan, Big Pun, Sugar Ray, Xzibit, Incubus, Tom Morella and Others
August 1, 2000 Building upon both the rock and rap worlds, Loud Rocks sets a new precedent
by crossing musical boundaries with a collection of 13 songs due out
September 5 on Loud Records. Featuring such historic pairings as Wu-Tang
Clan with System of a Down and Rick Rubin; Sevendust with Xzibit; Wu-Tang
Clan with Ozzy Osbourne and Tony Iommi; Wu-Tang Clan with Tom Morello and
Chad Smith; Loud Rocks represents the union of two movements and cultures
that have helped to define our generation.
On one of the standout radio tracks "Shame" (from the '93 album Enter the
Wu-Tang [36 Chambers]), System of a Down, producer Rick Rubin, and Wu-Tang
have created an explosive rap-rock assault that respects the hardcore nature
of both bands. System of a Down's bassist Shavo Odadjian comments, "People
who don't know the original will think this is a completely new song. RZA
added a new verse... we added an ending that the original didn't have. We
turned it into 'Shame 2000.' It was an amazing creative experience."
"Everyone thinks they have the rock-rap thing down," says Loud Rocks
executive producer Amy Finnerty, "but that's not true. Every kind of new
music comes from building off another person's work. That takes time and
energy. Loud Rocks is about an evolution of two cultures coming to a new
level together, forging something that opens new doors." Pushing the
envelope and raising the standard, Loud Rocks caught the attention of the
artists involved with its potential for creative opportunities and
historical importance. "I've gone and taken Tony with me into the uncharted
waters, and we turned out something original", remarks Ozzy Osbourne on his
collaboration with Black Sabbath's Tony Iommi and Wu-Tang on the latter's
"For Heaven's Sake." "It's a lot different than many of my fans are used to
hearing."
The brainchild of Loud Records' CEO Steve Rifkind, Loud Rocks was inspired
by a Rage Against the Machine and Wu-Tang Clan double bill in West Palm
Beach, Florida five years ago. At the show, Rifkind watched 35,000 rock
fans sing along to every word during Wu-Tang's set. It was then that the
similarities between two seemingly different worlds began fully to connect
in his mind. "It's all just anti-establishment," says Rifkind. "There is no
difference between Rage Against the Machine and Wu-Tang. It's all street
music, just a different block."
The combination of Sugar Ray and Tha Alkaholiks led to a
re-recording of the song "Make Room" from Tha Alkaholiks' '93 classic, 21 &
Over. The mix retains a purity to the influences on each side while at the
same time offering up new twists, such as Sugar Ray's DJ Homicide rockin'
the mic for his first time. The song is not a rock band's interpretation of
rap, or a rap group's interpretation of rock. DJ E-Swift of Tha Alkaholiks
says, "I couldn't see just any group doing this song. Sugar Ray are wild
and fun like us, and they did our song to perfection. To a rock fan who's
never heard Tha Alkaholiks, they'll appreciate it. At the same time, I
would gladly play this for our hip-hop audience."
Known for building career rap and hip-hop artists from the ground up, Loud Rocks stems from a powerful sense of history and family. The album respects
the accomplishments of Loud Records' top artists and parallels the label's
musical breakthroughs by pushing the boundaries once again. "The idea
behind Loud Rocks," explains Finnerty, "is the realization that in coming
together we can say something new. Record companies are so desperate to
jump on a new kind of music that they take it and
exploit it before it has time to cultivate naturally. That's just not
healthy. At Loud, we are trying to build a place where artists can blend
naturally. These songs are a pure mix, not collaborations or hybrids. It
was something that stirred and came to a higher level."
The track listing for Loud Rocks is as follows:
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1. | "Shame" | System Of A Down and Wu-Tang Clan | |
2. | "Make Room" | Sugar Ray and Tha Alkaholiks | |
3. | "Hip Hop" | Static X and Dead Prez | |
4. | "Los Angeles Times" | Endo and Xzibit | |
5. | "Shook Ones Part II" | Everlast and Mobb Deep | |
6. | "Wu-Tang Clan Ain't Nuthing Ta Fuck Wit" | Tom Morello (Rage Against The Machine), Chad Smith (Red Hot Chili Peppers) and Wu-Tang Clan | |
7. | "Only When I'm Drunk" | Crazytown and Tha Alkaholiks | |
8. | "What U See Is What U Get" | Sevendust and Xzibit | |
9. | "How 'Bout Some Hardcore" | Grunge is Dead (Butch Vig) and MOP | |
10. | "For Heaven's Sake" | Ozzy Osbourne, Tony Iommi and Wu-Tang Clan | |
11. | "Caribbean Connection" | Shootyz Groove and Big Pun | |
12. | "Survival Of The Fittest" | Sick Of It All and Mobb Deep | |
13. | "Still Not A Player" | Incubus and Big Pun
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