July 2001

By now, I'm sure you're painfully aware of the latest breed of internet advertising, the all-too pervasive pop-up window. Instead of fighting it, however, NY Rock would like to put its own stamp on the trend with the following lovely new varieties of pop-up ads:

1. The Perma-Popper. This ad actually writes itself to your computer's memory and pops up every time you start your machine. No, make that every time you click your mouse. No, make that every two seconds. The possibilities are endless....
2. Electro-Pop Therapy. Manages to give the user a little shock in the ass followed by a cutesy slogan such as "Our product is shockingly good, etc." Now we're getting somewhere.
3. The Top-of-the-Popper from Hell. Blows up your machine. Destroys every file and peripheral connected to your computer. The only thing that keeps working is that damn pop-up ad.
4. The Mother-of-All Pop-Ups. This is the pop-up of the future. Manages to write itself to every digital device in and around your home including your DVD player, your car and, who knows, maybe even your fridge and toaster. Want a little snack? There's that pop-up again. Going for a little drive? Pop-up time once more. Going to the john to take care of business? You can expect a pop-up or two with every flush. There's simply no escape....

Then again, if interested in a pop-up free experience, you can always check out NY Rock where this month's content includes....

Music News:
- George Harrison, Metallica, Napster, Bob Dylan, Maxwell, Nick Cave, Bowie, Powerman 5000, Santana, Tori Amos, Godsmack, Incubus, more

Interviews:
- 3 Doors Down
- Disturbed
- Angelina Jolie
- Marilyn Manson

Movie Reviews:
- Jurassic Park III
- Hedwig and the Angry Inch

Concert Reviews:
- U2
- Robert Plant
- B.B. King
- Papa Roach

Features:
- Candie's Benefit concert featuring Macy Gray, 'N Sync, Destiny's Child

CD Reviews:
- Joe Strummer
- Aerosmith Tribute
- Weezer
- Pennywise

NY Rock Confidential:
- Porcupine Tree

Plus, this month, a double issue of Street Beat.